Beach Towel Display Tray

Design and development of a cardboard display tray for beach towels, conceived to optimize product visibility, stability, and ease of assembly at the point of sale. The structure was designed to hold multiple rolled towels vertically, ensuring proper alignment, rigidity, and efficient material use.

​

The project includes structural dieline development, fold logic, and retail-oriented proportions, combined with a summer-inspired graphic language that enhances shelf impact and reinforces product identity. Final visuals showcase the tray both in neutral studio conditions and in contextual beach scenarios to communicate real-world use and commercial appeal.